Matthew E.
About Matthew E.
Matthew E. serves as the Principal Market Research Analyst for Strategy and Innovation at OtterBox, where he analyzes market trends and consumer insights. He has extensive experience in market research and analytics, having previously held key positions at Crocs, Inc. and Pearl Izumi.
Work at OtterBox
Currently, Matthew E. serves as the Strategy and Innovation - Principal Market Research Analyst at OtterBox, a position he has held since 2012. In this role, he analyzes market and competitive landscapes to identify new product and brand extension opportunities. He manages both quantitative and qualitative consumer research projects, overseeing the design, analysis, budgeting, and presentation of findings to C-level leadership. Additionally, he facilitates cross-functional innovation teams that explore new opportunities from idea to commercialization.
Previous Experience at Crocs, Inc.
Matthew E. worked at Crocs, Inc. for a total of six years in various analytical roles. He served as the Head of Global Sales Analytics & Forecasting from 2006 to 2009, followed by a position as Director of Retail/Ecommerce Analytics from 2009 to 2012. In these roles, he focused on analyzing sales data and forecasting trends to support business decisions.
Background in Pearl Izumi
Matthew E. has a significant background in Pearl Izumi, where he held multiple positions from 1997 to 2005. He started as a Production Planner from 1997 to 1999, then transitioned to Sales and Marketing Analyst from 2004 to 2005. He also served as Distribution Manager from 1999 to 2001. His roles involved managing production schedules, analyzing sales data, and overseeing distribution strategies.
Education and Expertise
Matthew E. studied at Colorado State University, where he pursued a Ph.D. Candidate in Economics from 2000 to 2004. His academic background provides a strong foundation for his expertise in market research and analysis. He employs various research methods, including expert interviews, focus groups, surveys, and ethnography, to execute market and consumer research effectively.