Tyler Smith
About Tyler Smith
Tyler Smith serves as the Chief Sales and Marketing Officer at OtterBox, where he has worked since 2009. He has a background in various leadership roles across multiple companies and emphasizes a servant leadership approach to empower his team.
Current Role at OtterBox
Tyler Smith has served as the Chief Sales and Marketing Officer at OtterBox since 2009. In this role, he oversees a diverse team responsible for various sales channels, including retail, carrier, B2B, and distributor sales. His responsibilities also encompass comprehensive marketing efforts, which include public relations, social media, and brand development. Under his leadership, OtterBox has implemented strategies that have significantly expanded its market presence in the EMEA and APAC regions.
Previous Experience in Sales and Marketing
Before joining OtterBox, Tyler Smith held several positions that contributed to his expertise in sales and marketing. He worked as the VP of Sales and Marketing at Blue Ocean Enterprises, Inc. for five months in 2015-2016. Prior to that, he served as General Manager at Solargreen Technologies from 2003 to 2009. His earlier roles included positions at Eastman Kodak as a Production Team Member and Hewlett-Packard in New Product Development, providing him with a broad understanding of production and product management.
Educational Background
Tyler Smith studied at the University of Northern Colorado, where he earned a Bachelor of Arts (B.A.) in Business, Management, Marketing, and Related Support Services from 1999 to 2003. He furthered his education at The University of Chicago Booth School of Business and also studied at the University of Hawai‘i - Shidler College of Business. This educational foundation has equipped him with the skills necessary for his leadership roles in sales and marketing.
Leadership Philosophy
Tyler Smith advocates for a servant leadership approach in his management style. He emphasizes the importance of empowering team members to innovate and prioritize customer needs. He encourages his team to continuously evaluate their contributions to sales with the question, 'What did I sell today?' This focus on accountability and innovation fosters a culture of growth and responsiveness within his team.
Early Career Experience
Tyler Smith began his career with significant roles that laid the groundwork for his future in sales and marketing. He worked as a Production Manager Intern at Universal Forest Products from 2002 to 2003 and spent 11 months as a Production Team Member at Eastman Kodak in 2001. His early experiences provided him with insights into production processes and team dynamics, which have been beneficial in his subsequent leadership roles.