Outbrain
Outbrain is a global leader in online discovery, providing advanced advertising solutions and utilizing AI technology to connect advertisers with a significant portion of global consumers.
Global Presence
Outbrain operates out of 18 global offices and partners with publishers and marketers in more than 55 countries. This extensive network allows the company to provide tailored services to diverse markets, helping advertisers and publishers across the world. Their global operations enable them to tap into local markets while maintaining a consistent standard of service worldwide.
Advertising Solutions
Outbrain offers a variety of advertising solutions, specializing in native advertising, contextual advertising, and programmatic buying. Their native advertising integrates seamlessly with the publishing platforms, offering a non-disruptive user experience. Contextual advertising ensures ads are relevant to the content users are engaging with, and programmatic buying automates the ad purchasing process, improving efficiency and targeting.
AI Prediction Technology
Outbrain utilizes advanced AI prediction technology to enhance marketing and publisher results. This technology processes 1 billion engagement signals every minute, powering their recommendation engine. By analyzing this vast amount of data, Outbrain can predict user behavior and preferences, ensuring that their advertising solutions are both effective and efficient.
Smartads Formats
Outbrain offers Smartads formats designed to maximize engagement and revenue per thousand impressions (RPM) at every stage of the consumer journey. These ad formats are optimized to capture user attention and drive interaction, contributing to the overall advertising goals of their clients. Smartads leverage Outbrain's extensive data processing capabilities to deliver high-performance advertising solutions.
Commitment to Brand Safety
Outbrain is committed to maintaining high standards of brand safety and quality. They utilize automated content filtering tools and have a dedicated review team to ensure that only quality content is recommended. This commitment helps protect brands from appearing alongside inappropriate or harmful content, fostering trust and reliability among users and partners.