Ashleigh Robidas
About Ashleigh Robidas
Ashleigh Robidas serves as the Chief Financial Officer at Outer, where she has implemented a comprehensive financial planning framework. With extensive experience in finance across various companies, she has played pivotal roles in financial restructuring and strategic growth initiatives.
Current Role at Outer
Ashleigh Robidas serves as the Chief Financial Officer at Outer, a position she has held since 2023. In this role, she has implemented a comprehensive financial planning and analysis framework, which has enhanced decision-making processes within the organization. Additionally, she developed a strategic financial roadmap that contributed to significant improvements in Outer’s financial health.
Previous Experience at Outer
Prior to her current role, Ashleigh Robidas worked at Outer as the Executive Vice President of Finance from 2022 to 2023. During her tenure, she played a crucial role in implementing financial strategies that supported the company's objectives. Additionally, she served as an Advisor at Outer from 2020 to 2022, where she provided insights and guidance on financial matters.
Career Background
Ashleigh Robidas has a diverse career in finance, beginning as a Database Analyst at Xerox Canada in 2004. She then worked as an Accountant at BMW Financial Services from 2005 to 2008. After that, she held the position of Head of Finance at JustAnswer from 2009 to 2014, followed by a role as Senior Director of FP&A at Zynga from 2014 to 2018. She also served as CFO and Investor at KidStrong from 2018 to 2020 before joining Outer.
Education and Expertise
Ashleigh Robidas studied at the University of Toronto, where she earned a Bachelor of Business Administration with a focus on Finance and Economics. Her educational background has equipped her with the necessary skills to excel in various financial roles throughout her career, including her leadership positions in multiple organizations.
Key Contributions and Achievements
Throughout her career, Ashleigh Robidas has made significant contributions to the organizations she has worked for. At Edmodo, she played a key role in the successful financial restructuring, leading to improved operational efficiency. While at Zynga, she led a cross-functional team to optimize financial reporting systems, resulting in more accurate forecasting. Additionally, her financial insights at KidStrong supported strategic growth initiatives.