Randall Flitcraft
About Randall Flitcraft
Randall Flitcraft is a Marketing Brand Manager at Overstock.com, where he has worked since 2010. He specializes in DoubleClick activities, collaborates with various internal departments, and manages advertising tactics across online and offline media channels.
Work at Overstock
Randall Flitcraft has served as the Marketing Brand Manager at Overstock.com since 2010. In this role, he engages in various marketing activities, including DoubleClick (DCM) tasks such as building ad tags and optimizing reports. His responsibilities involve collaborating with multiple internal departments, including merchandising, design, and technology, to implement effective business strategies. Flitcraft also manages advertising tactics across online and offline media channels, including E-Commerce and television, ensuring cohesive brand messaging.
Previous Experience at the Internal Revenue Service
Before joining Overstock.com, Randall Flitcraft worked at the Internal Revenue Service as a Data Transcriber from 2000 to 2009. During his nine-year tenure, he contributed to data management and transcription processes, gaining valuable experience in handling large volumes of information accurately and efficiently. This role laid the foundation for his analytical skills and attention to detail, which he applies in his current marketing position.
Advertising and Marketing Expertise
In his current role, Randall Flitcraft specializes in creating unique advertising placements in collaboration with publishers. He develops curated galleries and product placements that enhance brand visibility and engagement. His expertise extends to managing advertising strategies across various media channels, ensuring that marketing efforts align with overall business objectives. Flitcraft's work in optimizing reports and building ad tags further demonstrates his proficiency in digital marketing.
Collaboration Across Departments
Randall Flitcraft actively collaborates with a diverse range of internal departments at Overstock.com. His work involves close coordination with teams in merchandising, design, and technology to execute comprehensive business plans. This collaborative approach enables the alignment of marketing strategies with product offerings and enhances the overall effectiveness of advertising campaigns.