Sofia Montaña Bocanegra
About Sofia Montaña Bocanegra
Sofia Montaña Bocanegra is the Manager of Email Marketing at Overstock, where she has worked since 2021. She holds a Bachelor's degree in Business Management: Marketing from Brigham Young University and a Master's degree in Information Systems from the University of Utah.
Current Role at Overstock
Sofia Montaña Bocanegra serves as the Manager of Email Marketing at Overstock, a position she has held since 2021. In this role, she oversees email marketing strategies and campaigns, focusing on enhancing customer engagement and driving sales through effective email communication. Her experience in this area contributes to the overall marketing objectives of Overstock.
Previous Experience at Overstock
Before her current role, Sofia worked at Overstock in various capacities. She served as an Email Marketing Strategist from 2016 to 2017, where she developed and implemented email marketing strategies. Additionally, she was a Campaign Manager in 2018, responsible for managing marketing campaigns to optimize customer outreach and retention.
Education and Expertise
Sofia holds a Bachelor’s Degree in Business Management with a focus on Marketing from Brigham Young University Marriott School of Business, which she completed from 2013 to 2016. She furthered her education by obtaining an Associate of Science in Information Technology with an emphasis on Business Intelligence from Ensign College from 2017 to 2019. In 2020, she earned a Master of Science in Information Systems from the University of Utah - David Eccles School of Business.
Early Career Experience
Sofia began her career as a Marketing Intern at U.S. Bank in 2015, where she gained practical experience in marketing for a duration of three months. Following this internship, she worked as an SEO Specialist at Big Leap, LLC from 2015 to 2016, where she focused on search engine optimization strategies to improve online visibility for clients.