Taylor Larkin
About Taylor Larkin
Taylor Larkin serves as the Senior Manager of Marketing Planning and Performance at Overstock.com, where he has contributed to significant revenue growth and developed systems for financial tracking. He holds a Bachelor of Science in Business Management and a Master of Business Administration from Utah Valley University.
Current Role at Overstock
Taylor Larkin serves as the Senior Manager of Marketing Planning and Performance at Overstock.com, a position held since 2018. In this role, Larkin has developed a system for each marketing channel to set weekly financial targets and measure daily progress toward the annual financial plan. This strategic approach has contributed to aligning marketing performance with the overall company strategy.
Previous Experience at nThrive
Prior to joining Overstock, Larkin worked as a Consultant at nThrive from 2016 to 2018 in Layton, Utah. During this tenure, Larkin played a key role in enhancing marketing strategies and performance metrics, contributing to the company's operational effectiveness.
Educational Background
Larkin earned a Bachelor of Science (BS) in Business Management with a focus on International Business from Utah Valley University, completing the program from 2010 to 2014. Larkin furthered education by obtaining a Master of Business Administration (MBA) in Business Administration and Management from the same institution.
Technical Proficiency
Larkin possesses technical proficiency in advanced analytical tools such as Tableau, Power BI, Spotfire, MicroStrategy, and Python. This expertise enables effective data analysis and presentation to executives, enhancing decision-making processes within the marketing department.
Consulting Experience at Equation, Inc.
Before nThrive, Larkin worked as a Consultant at Equation, Inc. from 2015 to 2016 in Layton, Utah. In this role, Larkin rebuilt finance reports to align with familiar accounts and locations, improving communication and problem-solving between doctors and managers.