Greg Caldwell
About Greg Caldwell
Greg Caldwell serves as the Chief Marketing Officer at Packsize, where he has worked since 2022. With over 20 years of experience in marketing and communications, he specializes in leveraging customer insights and marketing analytics to effectively reach targeted audiences.
Work at Packsize
Greg Caldwell has served as the Chief Marketing Officer at Packsize since 2022. In this role, he focuses on delivering impactful sales, marketing, and product solutions that align with the company's vision and values. Caldwell leverages his extensive experience in marketing analytics and customer insights to adapt to consumer behavior and effectively reach targeted audiences. His strategic guidance helps shape optimal marketing models and investments within the organization.
Previous Experience in Marketing
Before joining Packsize, Greg Caldwell held several significant positions in marketing and communications. He worked at Microsoft as Global Director of Marketing & Communications from 2005 to 2016, where he led various marketing initiatives. He also served as Vice President of Marketing & Communications at 3D Systems Corporation from 2017 to 2020. His career includes roles at HP, Dell, and Anark Corporation, where he contributed to marketing strategies and communications.
Education and Expertise
Greg Caldwell earned a Bachelor of Arts in Communications from Concordia University Texas, completing his studies from 1992 to 1996. He specializes in using marketing analytics to understand consumer behavior and create effective marketing strategies. His expertise includes leveraging customer insights, value-based positioning, and digital demand generation approaches, including e-commerce, to enhance marketing effectiveness.
Career Background
Greg Caldwell has over 20 years of experience leading marketing, sales, product, and communications teams across various sectors. His career includes notable positions such as Director of Marketing Communications at Sun Microsystems and Senior Manager of Global Public Relations at HP. He has also worked as VP of Global Marketing at Nano Dimension and Head of Marketing & Sales Enablement at Anark Corporation, showcasing a diverse background in the marketing field.
Strategic Marketing Leadership
In his roles, Greg Caldwell provides strategic counsel and guidance on marketing investments and business strategies. As a trusted C-suite advisor, he focuses on developing marketing models that drive business success. His leadership in marketing has been instrumental in aligning marketing efforts with organizational goals and enhancing overall performance.