Alexandra Breines
About Alexandra Breines
Alexandra Breines is a marketing professional specializing in integrating blockchain technology into marketing strategies to improve brand communication. She has worked at NEAR Protocol since 2019 and has held various marketing roles at companies such as Qineqt Inc., SUM Innovation, and ConsenSys.
Work at NEAR Protocol
Alexandra Breines has been working at NEAR Protocol since 2019, where she holds a position in marketing. Her role involves integrating blockchain technology into marketing strategies to enhance brand communication. She focuses on aligning community growth with brand values and vision through strategic marketing initiatives.
Previous Marketing Roles
Prior to her current position, Alexandra held several marketing roles. She served as Director of Marketing at Qineqt Inc. from 2016 to 2017. She also worked at SUM Innovation as Director of Sales and Marketing from 2012 to 2015. Additionally, she was Head of Growth Marketing at ConsenSys for 11 months in 2018 to 2019, and at Token Foundry for one year during the same period.
Education and Expertise
Alexandra Breines has a diverse educational background. She studied at the University of Melbourne, SUNY Binghamton, and the University of Oxford. Her expertise lies in combining creativity with scientific approaches to develop unique marketing strategies, particularly for blockchain projects.
Focus on Brand Communication
In her marketing career, Alexandra emphasizes the importance of aligning community growth with brand values. She develops strategic marketing initiatives that enhance brand communication and foster community engagement within the blockchain sector.