Brandon Kong
About Brandon Kong
Brandon Kong is a Senior Paid Media Manager with a background in digital marketing and media buying. He has held various roles in the advertising industry, including positions at GroupM and Reprise Digital, and he holds a Bachelor of Arts from the University of Waterloo.
Current Role at #paid
Brandon Kong serves as the Senior Paid Media Manager at #paid, a position he has held since 2024. His role involves overseeing paid media strategies and campaigns, leveraging his expertise in media buying and digital marketing. He transitioned to this position after working as a Paid Media Manager at the same company from 2022 to 2024. His current work is conducted remotely from Toronto, Ontario.
Previous Experience in Digital Marketing
Prior to his current role, Brandon Kong accumulated significant experience in the digital marketing sector. He worked at GroupM as an Account Manager for six months in 2021 and previously held the position of Associate Account Manager at the same company for five months. Additionally, he served as a Campaign Manager at Reprise Digital for one month in 2021 and as an Associate in Paid Social from 2019 to 2021. His background reflects a strong focus on media buying within the marketing tech space.
Educational Background
Brandon Kong holds a Bachelor of Arts degree in Honours English with a focus on Rhetoric, Media, and Professional Communication from the University of Waterloo, which he attended from 2014 to 2018. He also earned an Ontario College Graduate Certificate in Advertising Account Management from Sheridan College, completing the program from 2018 to 2019. His academic background provides a solid foundation in communication and media strategies.
Early Career Experience
Before entering the digital marketing field, Brandon Kong worked in various roles that contributed to his skill set. He was employed at Ford Motor Company as an Order Processor from 2014 to 2019, where he gained experience in operational processes. Additionally, he worked as a Content Writer for Raptors Cage for five months in 2019, which helped him develop his writing and content creation skills.