Roger Figueiredo
About Roger Figueiredo
Roger Figueiredo serves as the Chief Marketing Officer (CMO) at #paid since 2023, bringing extensive experience in demand generation and marketing leadership from previous roles at Shutterstock and other companies.
Current Role at #paid
Roger Figueiredo serves as the Chief Marketing Officer (CMO) at #paid, a position he has held since 2023. In this role, he is responsible for overseeing the marketing strategies and initiatives of the company. His leadership aims to enhance brand visibility and drive customer engagement through innovative marketing practices.
Previous Experience in Marketing
Prior to his current role, Roger held various positions in marketing across several organizations. He worked at Shutterstock as Director of Global Demand Generation and Account-Based Marketing (ABM) from 2017 to 2018. He also served as Head of Marketing at Upchain from 2018 to 2019 and was VP of Marketing at #paid from 2019 to 2023. His experience includes managing demand generation strategies and marketing operations.
Educational Background
Roger Figueiredo studied at Marianopolis College. His educational background provided a foundation for his career in marketing, equipping him with essential skills and knowledge that he has applied throughout his professional journey.
Mentorship and Committee Involvement
In addition to his corporate roles, Roger has been involved in mentorship and committee work. He has served as a mentor at Forum Ventures since 2020, providing guidance to emerging entrepreneurs. He is also a member of the Influencer Marketing Steering Committee at Ad Standards / Les Normes de la publicité, contributing to industry standards and best practices since 2019.
Career Progression
Roger Figueiredo's career has progressed through various marketing roles, starting as a Digital Marketing Specialist at Certent - insightsoftware from 2012 to 2016. He has also worked at FlashStock, which was acquired by Shutterstock, as a Demand Generation Manager. His diverse experience spans recruitment events at Marianopolis College and digital marketing roles at Achievers, showcasing his extensive background in the field.