Alice Eweida (Rock)
About Alice Eweida (Rock)
Alice Eweida is the Chief Executive Officer of Pandia Health, having previously held various marketing and leadership roles at companies such as Boulder Care, BSkyB, and Google. She specializes in brand building and digital marketing, with a strong background in content strategy and go-to-market planning.
Current Role at Pandia Health
Alice Eweida serves as the Chief Executive Officer at Pandia Health, a position she has held since 2023. In this role, she oversees the strategic direction and operational management of the organization. Her leadership is focused on enhancing the company's mission and expanding its reach within the healthcare sector.
Previous Experience at Boulder Care
Prior to her current role, Alice worked at Boulder Care as the Vice President of Marketing from 2022 to 2023. Based in the San Francisco Bay Area, she was responsible for developing marketing strategies that aligned with the company's goals and objectives during her tenure.
Professional Background
Alice Eweida has a diverse professional background with extensive experience in marketing and product management. She has held various positions at notable companies, including BSkyB, Vodafone, Google, and YouTube. Her roles have ranged from Campaign Manager to Head of Emerging Products, showcasing her versatility in the marketing domain.
Education and Expertise
Alice holds a Bachelor of Arts degree from the University of Birmingham. She has also achieved postgraduate diplomas from both The Institute of Direct and Digital Marketing (IDM) and the Chartered Institute of Marketing. Her expertise includes developing go-to-market plans, brand building, and digital marketing strategies, particularly in SEM and social media.
Achievements in Marketing and Strategy
Throughout her career, Alice has specialized in brand building and content strategy. She has created impactful marketing playbooks, toolkits, and videos. Her experience includes leading marketing efforts at various organizations, where she focused on storytelling through data and fostering collaboration among creative teams.