Katie Manley Spurkeland
About Katie Manley Spurkeland
Katie Manley Spurkeland is the Director of Product Marketing at Partnerize, where she focuses on building marketing campaigns around key shopping holidays. She has extensive experience in product marketing and affiliate strategies, having worked for various organizations including Pepperjam and Susquehanna University.
Current Role at Partnerize
Katie Manley Spurkeland currently serves as the Director of Product Marketing at Partnerize, a position she has held since 2022. In this role, she focuses on building marketing campaigns that align with key shopping holidays. She leverages her extensive background in affiliate strategies and performance marketing to enhance product adoption and communicate the value of digital technology to marketers, publishers, and influencers.
Previous Experience in Product Marketing
Prior to her current role, Katie worked at Partnerize as a Senior Product Marketing Manager from 2020 to 2021. She also held the position of Director of Product Marketing at Ziflow for five months in 2022. Her experience at Pepperjam included roles as a Senior Product Marketing Manager and Solution Marketing Specialist, where she optimized affiliate strategies for global brands and contributed to the company's marketing efforts for four years.
Educational Background
Katie Manley Spurkeland studied at Susquehanna University, where she earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication from 2008 to 2012. This educational foundation provided her with the skills necessary for her career in marketing and communications.
Early Career and Internships
Katie began her career at Susquehanna University as part of The Outreach Team from 2008 to 2011. She also gained experience as a Communications Intern at The Greater Scranton Chamber of Commerce from 2013 to 2014. Additionally, she worked as a Journalist for Happenings Magazine & Communications Group during the same period, contributing to her understanding of effective communication strategies.
Expertise in Marketing Trends
Katie specializes in identifying and conveying digital technology value propositions. She discusses industry trends, including the extension of Google Chrome's cookie deprecation deadline, and covers topics related to partnership marketing and privacy. Her writings include blog posts on integrated partnerships and personalization, reflecting her deep understanding of the evolving marketing landscape.