Keyan Keihani
About Keyan Keihani
Keyan Keihani serves as the Principal of Digital Marketing at Patelco Credit Union, where he has worked since 2022. He has a diverse background in marketing, having held positions at HSBC, CSE Insurance Group, and Brafton Inc., and holds advanced degrees from prestigious institutions.
Work at Patelco Credit Union
Keyan Keihani serves as the Principal of Digital Marketing at Patelco Credit Union, a position he has held since 2022. In this role, he focuses on developing and implementing comprehensive digital marketing strategies that enhance customer engagement and drive demand generation. His responsibilities include utilizing various digital platforms and tools to optimize marketing efforts and improve conversion metrics.
Previous Experience in Marketing
Before joining Patelco Credit Union, Keyan Keihani worked as a Marketing Manager at HSBC from 2019 to 2022 in the San Francisco Bay Area. He also held the position of Marketing Manager at CSE Insurance Group from 2015 to 2019 in Walnut Creek, CA. His earlier roles included SEO and Content Manager at ZAP Business Intelligence and Senior Content Marketing Strategist at Brafton Inc., where he developed content strategies and managed marketing campaigns.
Education and Expertise
Keyan Keihani holds a Master of Science in Comparative Politics from The London School of Economics and Political Science (LSE), which he completed in 2010. He also earned a Bachelor of Arts in Political Science and Middle Eastern Studies from the University of California, Berkeley in 2008. Additionally, he studied at the Massachusetts Institute of Technology from 2021 to 2022, further enhancing his knowledge in digital marketing and strategy.
Digital Marketing Skills and Tools
Keyan Keihani possesses expertise in various digital marketing platforms and tools, including Sitecore, WordPress, and the Adobe Experience stack. He employs Marketo, Tealium, Figma, UA/GA, GTM, UsabilityHub, Deque, Azure Devops, and TargetProcess in his marketing strategies. His skills include implementing WCAG 2.1 standards for digital accessibility and engaging in concept, prototyping, and usability testing to improve user experience.
Interests and Personal Background
In addition to his professional pursuits, Keyan Keihani has a strong interest in music and is an avid NBA fan. He is dedicated to understanding customer journey management and the digital customer lifecycle, focusing on full-funnel demand generation and conversion metrics within his marketing strategies.