Primaditha Rahayu
About Primaditha Rahayu
Primaditha Rahayu is a marketing professional with extensive experience in consumer research and marketing strategy. She has worked at Patra Corporation since 2016 and previously held positions at Pt Kalbe Farma and Bank Ocbc Nisp.
Work at Patra Corporation
Primaditha Rahayu has been employed at Patra Corporation since 2016, where she holds a position in the Marketing department. Over her eight years at the company, she has contributed to various marketing initiatives and strategies, leveraging her background in consumer behavior and product development.
Previous Experience at PT Kalbe Farma, Tbk
Prior to her role at Patra Corporation, Primaditha Rahayu worked at PT Kalbe Farma, Tbk for three months in 2013. During this time, she conducted research on consumer buying interest towards Morinaga products in Jakarta, Jakarta Raya, Indonesia. This experience provided her with insights into market research and consumer preferences.
Experience at Bank OCBC NISP
From 2015 to 2016, Primaditha Rahayu served as an Emerging Business Relationship Manager at Bank OCBC NISP for six months. In this role, she focused on developing relationships with emerging businesses, enhancing her skills in client management and financial planning.
Education and Expertise
Primaditha Rahayu graduated with a major in Management from Parahyangan Catholic University in January 2015. She studied Marketing and Management at Universitas Katolik Parahyangan from 2010 to 2015. Her academic background includes completing an undergraduate thesis on Product Development, which complements her practical experience in financial planning and marketing strategy gained through college activities and seminars.