Pattern Brands
Pattern Brands is a DTC brand platform with a portfolio of 7 brands, serving millions across the United States and backed by world-class investors.
Company Overview
Pattern Brands is a brand platform that operates in the DTC (Direct-to-Consumer) space. They have a portfolio that includes seven distinct brands and serves millions of customers across the United States. With over a decade of experience, Pattern Brands specializes in eCommerce, brand building, and working closely with founders to grow high-quality products and develop loyal audiences. The company is headquartered at 228 Park Ave S., New York, NY 10003.
Brand Portfolio
Pattern Brands' portfolio consists of seven diverse brands: Miracle, Onsen, Poketo, GIR, Open Spaces, Letterfolk, and Yield. Each brand is known for its unique product offerings. Miracle focuses on advanced technology for better sleep through high-quality sheets. Onsen offers redesigned bath towels. Poketo creates artful accessories. GIR designs premium kitchen tools. Open Spaces provides aesthetically pleasing organization systems. Letterfolk offers customizable homewares, and Yield produces design-forward products for the home.
Capital and Investment
Pattern Brands has significant backing from world-class investors. They raised $25 million, as reported by Business of Home, and an additional $60 million for the acquisition of DTC home brands, according to Retail Dive. This financial support enables Pattern Brands to continue expanding its portfolio and enhancing its market presence.
History and Transformation
Pattern Brands evolved from Gin Lane, a brand-building agency that played a crucial role in generating over $15 billion worth of market share for various brands. Leveraging their experience and success with Gin Lane, Pattern Brands transitioned to focusing on acquiring and growing DTC brands. This shift has allowed them to apply their expertise in eCommerce and brand development to their own portfolio of companies.
Acquisition Timeline
Pattern Brands has strategically acquired several brands over the years. In 2020, they welcomed Open Spaces into their portfolio. In 2021, GIR and Letterfolk joined the lineup. The year 2022 saw the addition of Onsen, Poketo, and Yield. Most recently, in 2023, Miracle became the latest brand to join Pattern Brands. Each acquisition aligns with the company's mission to offer high-quality, innovative products to its customers.