Anum Tariq
About Anum Tariq
Anum Tariq is the VP, Creative at Pattern Brands, with a diverse background in creative and brand marketing roles across various companies. She holds a Bachelor's degree from the University of California, Berkeley, and has expertise in photoshoot art direction, omnichannel marketing, and social media content strategies.
Professional Experience at Pattern Brands
Anum Tariq currently serves as the VP, Creative at Pattern Brands in New York, New York, a position she has held since 2024. Before becoming VP, she was the Head of Creative and Brand Marketing at Pattern Brands from 2023 to 2024. At Pattern Brands, she is involved in overseeing creative strategies and managing brand marketing initiatives, leveraging her extensive experience in omnichannel marketing and creative direction.
Role at Ansel & Ivy
Anum Tariq co-founded Ansel & Ivy, a company focused on creative plant designs, where she also acted as the VP of Creative from 2017 to 2022. Based in San Francisco, she led the creative team, directed photoshoots, and managed brand development. Her role encompassed a broad range of creative tasks, from art direction to developing social media content strategies, ensuring the company's brand and marketing was cohesive and compelling.
Experience at Shutterfly Inc.
Anum Tariq had two separate stints at Shutterfly Inc. She worked as Senior Photo Stylist + Designer from 2011 to 2015, where she was involved in designing and styling photographs. Later, she took on the role of Photography Studio Manager + Stylist/Art Director from 2015 to 2016 in Santa Clara, CA. In these roles, she managed photoshoot art direction and production, ensuring the creative output was consistent with the brand's vision.
Early Career and Education
Anum Tariq's career started with Tiny Prints where she worked as a Public Relations Associate + Designer from 2008 to 2011 in Sunnyvale, CA. She also worked as a Freelance Fashion Illustrator and Art Director from 2013 to 2020, showcasing her versatility in creative roles. She studied Fashion Illustration at Parsons Paris and earned an Associate of Arts in Graphic Design from Mission College. Additionally, she holds a Bachelor of Arts in Political Science and English from the University of California, Berkeley.
Expertise in Creative Direction and Marketing
Anum Tariq specializes in photoshoot art direction and production, omnichannel marketing execution, and cross-functional partnerships. Her comprehensive skill set includes overseeing creative aspects of photo shoots, integrating various marketing channels, and collaborating with different departments to achieve common goals. She has also developed effective social media content strategies to enhance brand presence and engagement across multiple platforms.