Susan Currie Sivek, Ph.D.
About Susan Currie Sivek, Ph.D.
Susan Currie Sivek, Ph.D., serves as the Director of Content Marketing at Pecan AI, where she applies her extensive background in journalism and data science. She has held various roles in content marketing and education, demonstrating a commitment to integrating AI and technology trends into effective marketing strategies.
Current Role at Pecan AI
Susan Currie Sivek, Ph.D., serves as the Director of Content Marketing at Pecan AI since 2024. In this role, she focuses on developing and executing content strategies that align with the company's objectives. Her responsibilities include overseeing content creation and ensuring that it effectively communicates the value of Pecan AI's offerings to its audience.
Previous Experience at Alteryx
Before joining Pecan AI, Sivek worked at Alteryx in two roles. She served as a Data Science Journalist from 2020 to 2021, where she contributed to the company's content related to data science. Later, she took on the position of Senior Data Science Journalist for a six-month period in 2021. Both roles were conducted remotely.
Educational Background
Sivek holds a Doctor of Philosophy (Ph.D.) in Journalism from The University of Texas at Austin. She also earned a Master of Arts (MA) in Journalism from the same institution. Additionally, she completed a Master of Science (MS) in Data Analytics at Oregon State University from 2020 to 2023. Her academic journey also includes a Bachelor of Arts (BA) in English from Trinity University.
Teaching and Academic Roles
Sivek has held various academic positions over the years. She was an Associate Professor and Chair of Journalism and Media Studies at Linfield University from 2011 to 2020. Prior to that, she served as an Assistant Professor and Graduate Program Coordinator at California State University, Fresno from 2008 to 2011. She also worked as an Adjunct Instructor at both Blinn College and Trinity University.
Expertise in Content Strategy
Sivek has developed a strong expertise in content marketing and strategy. She has successfully created data-driven content strategies that have led to significant increases in organic web traffic. Her ability to translate complex technical concepts into engaging content has been instrumental in product launches and user engagement initiatives.