Alexa Soriano
About Alexa Soriano
Alexa Soriano is a Senior Marketing Manager at PeerStreet, with a strong background in digital marketing and project management. She has previously held positions at the Port of Seattle and Capital One, where she developed expertise in creating diverse marketing assets and enhancing customer experiences.
Work at PeerStreet
Alexa Soriano has been serving as the Senior Marketing Manager at PeerStreet since 2022. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and customer engagement. Her focus includes creating marketing assets and managing various campaigns to drive brand awareness and customer loyalty. Her experience in the Greater Seattle Area allows her to leverage local market insights to inform her marketing initiatives.
Previous Experience at Port of Seattle
Before joining PeerStreet, Alexa Soriano worked as the Digital Marketing Manager at the Port of Seattle from 2019 to 2022. During her three years in this position, she was involved in various digital marketing initiatives aimed at improving customer engagement and enhancing the Port's online presence. Her role included overseeing digital campaigns and optimizing marketing strategies to align with organizational goals.
Experience at Capital One
Alexa Soriano's career includes a significant tenure at Capital One, where she worked as a Senior Associate Brand Manager from 2010 to 2017. Over her seven years there, she contributed to brand management efforts and was involved in various marketing projects that supported the company's objectives. This experience provided her with a strong foundation in brand strategy and marketing execution.
Education and Expertise
Alexa Soriano holds a Bachelor’s Degree in Marketing from the University of Washington. Her educational background equips her with the theoretical knowledge and practical skills necessary for effective marketing management. She specializes in project management and event planning, which are essential components of her marketing expertise. Additionally, her strong background in customer service informs her approach to enhancing customer experiences.
Marketing Skills and Campaigns
Alexa Soriano excels in creating a wide range of marketing assets, including direct mailers, emails, microsites, landing pages, social media content, and in-store marketing materials. She has successfully executed various marketing campaigns focused on asset gathering, brand awareness, customer re-engagement, and product launches. Her emphasis on transforming customer perceptions aims to enhance brand loyalty through memorable experiences.