Abigail Mallick
About Abigail Mallick
Abigail Mallick is the Associate Director of Paid Media Strategy and Ad Operations at Penguin Random House, leading a team in media planning, buying, and campaign optimization.
Company
Abigail Mallick currently works remotely at Penguin Random House. In her role as Associate Director, Paid Media Strategy and Ad Operations, she leads a team responsible for media planning, media buying, execution, and campaign optimization. The team spans six internal divisions, ensuring streamlined workflows and strategic ad spend. Her efforts contribute significantly to the company’s advertising efficiency and effectiveness.
Title
Abigail Mallick holds the title of Associate Director, Paid Media Strategy and Ad Operations at Penguin Random House. She oversees media initiatives, from planning and buying to execution and optimization, ensuring all campaigns exceed benchmarks and save the company substantial amounts annually.
Professional Background
Abigail Mallick has a diverse background in marketing and media strategy. Prior to her current role, she served as Assistant Director, Paid Media Strategy and Ad Operations at Penguin Random House from 2020 to 2023 and as Online Marketing Manager from 2017 to 2020. She also worked in marketing roles at LiveOnNY and as Communications and Administrative Coordinator at Carnegie Mellon University's Master of Science in Computational Finance program. Additionally, her early career includes positions at Fitting Group, University of Tennessee, and the College of Communication and Information-Dean's Office.
Education and Expertise
Abigail Mallick earned a Bachelor of Arts in Communication Studies from the University of Tennessee, Knoxville, where she studied from 2006 to 2010. Her educational background provides a solid foundation for her current role, where she leverages her expertise in media relations, marketing strategy, and administrative coordination.
Team Leadership and Strategic Planning
In her role at Penguin Random House, Abigail Mallick leads a team of ten, managing media planning, buying, execution, and campaign optimization for six internal divisions. She analyzes advertising data to derive best practices, guiding divisions on smarter strategies. She centralizes all self-serve ad accounts and ensures timely invoice payments. Abigail regularly meets with leadership to assess needs and educate on vendor options. Additionally, she creates and presents quarterly strategies to leadership, including C-Suite members, using visually appealing presentations.