Alison Wallach
About Alison Wallach
Alison Wallach is the Senior Manager of Children’s Brand & Consumer Insights at Penguin Random House, with extensive experience in brand and consumer insights across major media companies.
Current Role at Penguin Random House
Alison Wallach is currently serving as the Senior Manager, Children’s Brand & Consumer Insights at Penguin Random House. She joined the organization in November 2021. In this role, she focuses on brand strategy and consumer insights related to children's content, leveraging her extensive background in media and communication.
Previous Experience at Comcast
Prior to her current role, Alison Wallach was employed at Comcast as a Manager, Product Insights. Her tenure at Comcast was in 2021 for a brief period of 4 months. During her time there, she specialized in product insights which likely contributed to her expertise in consumer trends and behaviors.
Background in Brand & Consumer Insights
Alison Wallach has accumulated substantial experience in brand and consumer insights across various major media companies. She held the position of Senior Analyst, Brand & Consumer Insights at Paramount International from 2017 to 2019, and prior to that, she was an Analyst, Brand & Consumer Insights at Comedy Central for a year from 2016 to 2017. Her career in insights was augmented by her earlier roles at Nickelodeon, where she served as a Digital Programming Coordinator and Social Media Coordinator.
Education at New York University
Alison Wallach completed her Bachelor of Science (B.S.) in Media, Culture, and Communication at New York University, where she studied from 2012 to 2016. Her academic background laid a strong foundation for her career in media and communication, equipping her with the necessary skills and knowledge to excel in her professional roles.
International and Early Career Experience
Alison Wallach has demonstrated versatility and adaptability through her international experience as a Communications & Publications Intern at The American Chamber of Commerce in Shanghai in 2014. Additionally, she gained early career experience in public relations and social media during her internship at Socialsklz in 2013. She also contributed to local journalism as an intern and writer for The Reporter in Lansdale, Pennsylvania.