Yilin Cheng
About Yilin Cheng
Yilin Cheng is the Chief Executive Officer for North Asia at Penguin Random House and also serves as the Head of Sales for China.
Current Position
Yilin Cheng is the Chief Executive Officer of North Asia at Penguin Random House. In addition to this role, Cheng also serves as the Head of Sales for China at the same company. Cheng's leadership is pivotal in steering the company's strategies and operations within these regions.
Educational Background
Yilin Cheng studied economics at Shanghai Normal University. Cheng attended the university from 1998 to 2002, completing a four-year program in 经济学. This educational foundation has equipped Cheng with a robust understanding of economic principles, which has been beneficial in the publishing industry.
Professional Experience
With over two decades of experience in the publishing industry, Yilin Cheng has developed extensive expertise and knowledge. Cheng has been leading the North Asia division of Penguin Random House since September 2017. This role has seen Cheng at the helm of strategic initiatives and operational management within the region.
Market Expansion in China
Under Yilin Cheng's leadership, Penguin Random House has significantly expanded its market presence in China. Cheng's role as Head of Sales for China has been crucial in driving sales strategies and market penetration, contributing to the company’s growth and success in the region.