Tim Whiting
About Tim Whiting
Tim Whiting is the VP of Marketing and Partnerships, known for his insightful contributions on the dynamics of the CPG industry's supply chain and shelf strategies.
VP of Marketing and Partnerships
Tim Whiting holds the position of Vice President of Marketing and Partnerships. As VP, he is responsible for overseeing marketing strategies and building key partnerships that drive business growth. His role involves aligning marketing initiatives with the company's overall objectives and ensuring effective collaboration with external partners.
Authored 'The Case for Change in CPG Demand Planning'
Tim Whiting authored an article titled 'The Case for Change in CPG Demand Planning'. In this piece, he explores the impact of macro-economic forces on the supply chain within the consumer packaged goods (CPG) industry. The article discusses how these forces necessitate changes in demand planning strategies to ensure efficiency and resilience in the supply chain.
Blog Contribution: 'Unlocking Potential at the Shelf'
Tim Whiting contributed to the blog post 'Unlocking Potential at the Shelf'. The blog post highlights the challenges and growth opportunities faced by the CPG industry in 2023. It provides insights into how companies can optimize shelf space and improve product availability to enhance market performance.
Wrote 'Top Takeaways from Winning the Shelf'
Tim Whiting wrote an article titled 'Top Takeaways from Winning the Shelf'. This article emphasizes the importance of on-shelf availability for CPG brands. It covers key strategies and insights for ensuring products are effectively stocked and visible to consumers, which is critical for maximizing sales and market presence.