Rob F.
About Rob F.
Rob F. is the Head of Marketing at Pento, where he has worked since 2021. He has extensive experience in marketing roles at various companies, including Medallia, Citrix, and LogMeIn, and holds degrees in Business and Project Management.
Current Role at Pento
Rob F. serves as the Head of Marketing at Pento, a position he has held since 2021. In this role, he is responsible for owning the messaging and positioning for all products. He defines target audiences and customer segments, ensuring that marketing strategies are aligned with business objectives. Rob leads and coordinates matrix teams to plan and execute marketing campaigns, focusing on measurable results and optimization.
Previous Experience in Marketing
Prior to his current role, Rob F. accumulated extensive experience in marketing across various organizations. He worked at Medallia as the Director of Global Demand Generation & Campaigns from 2017 to 2021. Before that, he was the Sr. Offline Conversion Manager at Citrix from 2013 to 2016. His career also includes roles at LogMeIn as Sr. Regional Marketing Manager and Harte-Hanks, Inc. as Senior Marketing Manager, among others.
Education and Professional Development
Rob F. has a solid educational background. He studied at DBS, where he earned a BA (Hons) in Business from 2004 to 2007. He furthered his education at DBS by studying Project Management, achieving an Advanced Diploma in Project Management from 2009 to 2010. His studies have equipped him with the skills necessary for effective marketing and project management.
Expertise in Marketing Strategy
Rob F. possesses expertise in creating and refining buyer personas, which enhances the effectiveness of marketing messaging. He ensures that all marketing campaigns are measured and optimized based on performance results. His strategic approach to defining target audiences and customer segments contributes to the success of marketing initiatives at Pento.
Career Progression
Rob F.'s career in marketing began as a Sales & Marketing Executive at Kaplan from 2007 to 2010. He then transitioned to Harte-Hanks, Inc. as Senior Marketing Manager, followed by roles at Citrix and LogMeIn. His diverse experience across different companies and roles has shaped his capabilities in demand generation, campaign management, and marketing strategy.