Kate Mc Coy
About Kate Mc Coy
Kate McCoy is a Marketing Director at Performant Corp, where she has worked since 2022. She has extensive experience in marketing roles, including positions at Performant Corp, Premiere Credit of North America, and Delta Management Associates, Inc.
Current Role as Marketing Director
Kate McCoy currently serves as the Marketing Director at Performant Corp, a position she has held since 2022. In this role, she oversees marketing strategies and initiatives to enhance brand visibility and drive demand generation. Her responsibilities include developing go-to-market strategies and optimizing marketing operations to align with business objectives.
Previous Experience at Performant Corp
Before her current role, Kate McCoy worked at Performant Corp as a Senior Marketing Manager from 2019 to 2022. During her tenure, she focused on demand generation and email marketing, contributing to the company's marketing efforts and enhancing its overall communication strategies.
Professional Background in Marketing
Kate McCoy has extensive experience in marketing and communications, having held various leadership positions. She served as Vice President of Marketing and Communications at Delta Management Associates, Inc. from 2012 to 2017, and at Firstsource Advantage, LLC from 2008 to 2011. Her roles involved crafting value propositions and positioning for B2B marketing, as well as enhancing brand awareness.
Educational Qualifications
Kate McCoy earned a Bachelor of Arts in English from The Ohio State University, where she studied from 1999 to 2003. She later obtained a Master of Business in Marketing from Xavier University, completing her studies from 2005 to 2009. Her educational background supports her expertise in marketing strategy and operations.
Skills and Expertise in Marketing
Kate McCoy possesses strong skills in demand generation, email marketing, and SEO optimization. She has a comprehensive understanding of marketing operations and business strategy, which enables her to develop effective marketing campaigns and enhance brand awareness. Her experience includes crafting marketing strategies that align with organizational goals.