Performics
Performics, founded in 1998 and part of Publicis Groupe, operates in 57 countries and employs 3,400 experts to serve 250 clients with end-to-end digital media and commerce solutions.
History
Performics was founded in 1998. Originally operating as an affiliate network, it pioneered the performance marketing field with early expertise in search engine marketing (SEM) and search engine optimization (SEO). Over time, the company expanded its offerings and geographical presence. Today, Performics is part of Publicis Groupe and operates in 57 countries around the world.
Services
Performics offers a wide array of digital marketing services. These include performance media services such as media planning, buying, and optimization across channels like search, social, display, and commerce. They also provide performance content services, including SEO, content strategy, and conversion optimization. Their planning and insights services involve intent segmentation, competitive audits, and consumer demand analysis. Additionally, they offer analytics and technology solutions along with PFX consulting to manage and optimize digital marketing efforts comprehensively.
Global Reach and Workforce
Performics employs 3,400 experts globally and serves 250 clients, showcasing its extensive reach and capabilities. The company has offices in major cities such as Chicago, New York, Los Angeles, London, Paris, and Sydney, ensuring a strong presence in key markets. Their team of skilled professionals supports clients across 57 countries, enabling Performics to deliver localized and effective performance marketing solutions.
Technological Innovations
Performics leverages cutting-edge technology to enhance performance marketing. They utilize a proprietary search technology called Darwin to assess account health and identify opportunities. Additionally, they provide a Cross-Channel Aggregate & Forecaster Reporting Suite for customizable reporting. The company also runs the Intent Lab in partnership with Northwestern University Medill School, focusing on innovative research in consumer intent and behavior. These technological advancements help Performics offer efficient and scalable solutions to their clients.
Industry Recognition
In recognition of its expertise and effectiveness, Performics was named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017. This accolade underscores the company’s strong performance in the digital marketing industry. As part of Publicis Groupe, Performics continues to build on its legacy of pioneering performance marketing, leveraging industry recognition to further solidify its standing in the marketplace.