Danielle Walter
About Danielle Walter
Danielle Walter serves as the Vice President of Marketing and Channel Marketing at Performive, where she has worked since 2020. With extensive experience across various marketing roles, she has developed a strong focus on customer success strategies and effective communication of complex analytics.
Work at Performive
Danielle Walter has served as Vice President of Marketing and Channel Marketing at Performive since 2020. In this role, she focuses on developing and executing marketing strategies that enhance the company's market presence. Her responsibilities include overseeing channel marketing initiatives and ensuring alignment with overall business objectives. Based in the Atlanta Metropolitan Area, Walter has contributed to Performive's growth and brand positioning in the competitive marketing landscape.
Previous Experience in Marketing
Prior to her role at Performive, Danielle Walter held several significant positions in marketing. She worked as the Director of Marketing, Product Marketing, and Channel Marketing at SingleHop from 2016 to 2020. Before that, she was the Senior Director of Global Brand Marketing, Product Marketing & Channel Marketing at INAP from 2018 to 2020. Walter's experience also includes roles at Rackspace Technology and Crane Materials International, where she managed marketing strategies and initiatives.
Educational Background
Danielle Walter earned a Bachelor of Arts degree in Political Science, Economics, and Marketing from Illinois Wesleyan University, where she studied from 2000 to 2004. Additionally, she studied Politics and Economics of the European Union at The University of Freiburg for one year. Walter also holds a Sommelier Degree from the International Sommelier Guild, which she obtained between 2005 and 2007. Her diverse educational background supports her multifaceted approach to marketing.
Skills and Expertise
Danielle Walter specializes in product marketing, sales process best practices, and customer success strategies. She incorporates these elements into execution plans to drive results. Walter has a strong focus on user experience (UX) in website development and brand innovation. She is known for her ability to manage multi-million-dollar budgets and create effective marketing campaigns that exceed industry ROI standards. Her expertise includes simplifying complex analytics for clear communication with stakeholders.
Career Development
Danielle Walter's career began with an Advertising Sales Assistant position at Chicago Magazine in 2004. She later transitioned to various marketing roles, including Marketing Manager at Morris Hardwick Schneider and Marketing Director at Crane Materials International. Walter's experience spans multiple industries, and she has developed a reputation for creating impactful content that enhances brand positioning and customer perception.