Permutive
Permutive is a B2B marketing company based in London, specializing in a privacy-forward audience platform that enables publishers to monetize their audiences and enhance advertising insights without personal identifiers.
Company Overview
Permutive is a London-based company in the Business-to-Business (B2B) marketing industry. Founded as part of the Y-Combinator batch S14, Permutive has grown into a team of 205 professionals. The company primarily operates in the United Kingdom and Europe. Permutive offers a privacy-forward audience platform designed to help publishers build audiences and gain insights for advertising without relying on personal identifiers.
Services
Permutive's platform empowers publishers by allowing them to monetize their audience entirely through direct-sold businesses built on their technology. The company's services help to increase ad revenue and reach by safeguarding against the collapse of open marketplaces, user opt-outs, and the end of third-party cookies. Permutive's patented on-device processing technology enhances data privacy and efficiency. Additionally, the platform supports publishers and advertisers in maximizing ad revenue and reach.
Client Portfolio
Permutive boasts a diverse portfolio of renowned global publishers as clients. These include names like News Corp, Hearst, BBC, Conde Nast, BuzzFeed, The Washington Post, and many more. By leveraging Permutive's platform, these clients have been able to improve their advertising effectiveness significantly. For instance, Trusted Media Brands experienced a 140% revenue increase from deals utilizing first-party data, while broader client initiatives have led to a 31% increase in RFP win-rates and a doubling of deal sizes.
Industry Impact
Permutive plays a crucial role in the B2B marketing sub-industry, particularly in the publishing and advertising sectors. By providing tools that future-proof against major industry shifts like the deprecation of third-party cookies, Permutive ensures that publishers can sustain and grow their revenue streams. Data from the company indicates that 94% of direct-sold campaigns are using first-party data, showing a significant trend toward more privacy-compliant advertising practices facilitated by Permutive's technology.