Alison Lyne
About Alison Lyne
Alison Lyne serves as the Senior Director of Demand Generation, focusing on data-driven strategies to enhance marketing outcomes. She has extensive experience in demand generation and consumer insights, having worked at notable companies such as Persado and News America Marketing.
Current Role at Persado
Alison Lyne serves as the Senior Director of Demand Generation at Persado. In this role, she focuses on integrating data-driven strategies to enhance demand generation efforts. Since taking on this position in 2021, she has contributed to optimizing marketing outcomes and driving awareness for the company.
Previous Experience at Persado
Prior to her current role, Alison Lyne worked at Persado as the Director of Demand Generation from 2018 to 2021. During her tenure, she developed and implemented performance-driven marketing programs that significantly increased customer acquisition and retention. Additionally, she served as the Senior Marketing Manager from 2013 to 2018, where she played a key role in building a robust sales pipeline through innovative marketing strategies.
Educational Background
Alison Lyne holds a Bachelor of Arts degree from the University of California, Davis, where she studied from 2008 to 2012. She also earned an Advanced Diploma in Digital Marketing from New York University. Additionally, she studied Psychology at UC Davis, further enhancing her understanding of consumer behavior.
Career Before Persado
Before joining Persado, Alison Lyne worked as a Consumer Insights Specialist at News America Marketing from 2011 to 2012. She also held the position of Account Director at Bluewolf, an IBM Company, from 2012 to 2013. In these roles, she gained valuable experience in marketing and consumer insights.