Brooke Gocklin
About Brooke Gocklin
Brooke Gocklin is a Senior Manager of Content Marketing at Persado, with a background in various marketing roles across notable companies. She holds advanced degrees in Strategic Communication and Organizational Leadership and has a proven track record in content strategy and marketing communications.
Current Role at Persado
Brooke Gocklin serves as the Senior Manager of Content Marketing at Persado, a position she has held since 2021. In this role, she is responsible for overseeing content marketing strategies that align with the company's objectives. Her work focuses on creating impactful content that drives engagement and supports marketing initiatives.
Previous Experience in Content Marketing
Prior to her current role, Brooke Gocklin held several positions in content marketing and communications. She worked at Accusoft as the Manager of Marketing Communications from 2019 to 2021 and previously as the Content Marketing Manager from 2018 to 2019. Her experience also includes roles at iQor as a Senior Copywriter and at Experian as a Senior Copywriter, where she developed content strategies and executed marketing campaigns.
Educational Background
Brooke Gocklin has a diverse educational background. She studied at Harvard Business School, completing the Program for Leadership Development (PLD) Cohort #35 from 2022 to 2023. She also earned a Master of Arts in Mass Communication with a focus on Global Strategic Communication from the University of Florida from 2014 to 2016. Additionally, she holds a Bachelor of Science in Journalism and a Bachelor of Arts from Ohio University, where she studied Strategic Communication and Sociology.
Achievements in Content Strategy
Throughout her career, Brooke Gocklin has achieved significant results in content marketing. She developed and executed an editorial content calendar that aligned with product launches and marketing campaigns. Her efforts contributed to a 37% MQL to SQL conversion rate from cornerstone content pieces and generated 10.9% of marketing revenue from content campaigns.
Freelance Writing Experience
In addition to her full-time roles, Brooke Gocklin has been a Freelance Writer at Writer's Ink Copywriting since 2014. This position allows her to apply her content marketing skills in various projects while maintaining flexibility in her work schedule. Her freelance experience complements her extensive background in content strategy and marketing communications.