Jacquelyn Morris
About Jacquelyn Morris
Jacquelyn Morris is a Manager of Brand Content Strategy at Persado, where she oversees a team of Brand Content Strategists and develops marketing strategies. With a background in content management and copywriting, she has held various roles in notable companies and has a Bachelor of Arts in English from California Polytechnic State University-San Luis Obispo.
Current Role at Persado
Jacquelyn Morris currently holds the position of Manager, Brand Content Strategy at Persado. In this role, she oversees the creation of diverse client deliverables, including testing plans and insight presentations. She manages a team of four Brand Content Strategists, focusing on advertising best practices and brand voice concerns. Morris utilizes a KanBan Dashboard to assign daily tasks and manage shifting priorities within her team. Her work involves participating in strategic planning with senior leadership to develop strategies for scaling accounts into multi-million dollar deals.
Previous Experience at Persado
Morris has extensive experience at Persado, having worked there in various capacities. She served as a Brand Content Strategist from 2019 to 2021 and later as a Senior Brand Content Strategist from 2021 to 2022. During her tenure, she contributed to the development of marketing strategies and managed client communications. Her roles involved addressing challenges such as COVID-19, product shortages, and supply chain issues, showcasing her adaptability in dynamic environments.
Early Career and Other Roles
Before her time at Persado, Jacquelyn Morris held several positions that contributed to her expertise in content strategy and marketing. She worked as a Content Manager and Copywriter at BrightEdge for six months in 2019. Additionally, she gained experience as a Copywriter and Content Marketing Intern at Directive Consulting from 2016 to 2017. Her early career also included roles as a Content Writer, Editor, and Public Relations Specialist at Her Campus Media, as well as internships focused on copywriting and script writing.
Educational Background
Jacquelyn Morris studied at California Polytechnic State University-San Luis Obispo, where she earned a Bachelor of Arts in English with a Creative Writing Emphasis and a History Minor from 2013 to 2017. Her education provided her with a strong foundation in writing and communication, which she has applied throughout her career in various marketing and content roles. She also attended Louisville High School, where she began her academic journey.