Jonathan Roberts
About Jonathan Roberts
Jonathan Roberts is a Content Intelligence Manager at Persado, where he combines his background in design and writing. He holds a Master's degree in Industrial and Product Design from Pratt Institute and a Bachelor's degree in American Studies from the University of Maryland.
Work at Persado
Jonathan Roberts serves as the Content Intelligence Manager at Persado, a position he has held since 2018. In this role, he utilizes his expertise in content strategy and analytics to enhance the effectiveness of marketing communications. His work focuses on leveraging data-driven insights to optimize content for various platforms, ensuring alignment with audience preferences and business objectives. Roberts operates within the Greater New York City Area, contributing to Persado's mission of transforming marketing through AI-driven content generation.
Education and Expertise
Jonathan Roberts holds a Master's Degree in Industrial and Product Design from Pratt Institute, where he studied from 2014 to 2017. He also earned a Bachelor's degree in American Studies from the University of Maryland, completing his studies from 1999 to 2003. His educational background combines design principles with cultural analysis, equipping him with a unique perspective that informs his work in content intelligence and marketing.
Background
Jonathan Roberts has a diverse professional background that includes roles in both marketing and editorial capacities. Prior to his current position at Persado, he worked as an eBook & Digital Marketing Associate at Macmillan from 2010 to 2014. He also served as a Copy Editor at Energy Intelligence from 2006 to 2008. This combination of experiences in digital marketing and content creation has shaped his approach to content strategy.
Portfolio and Personal Website
Jonathan Roberts maintains a personal website at www.jonathanthomasroberts.com, where he showcases his portfolio and writing. This platform highlights his work in content creation and design, reflecting his dual interests in both fields. The website serves as a resource for potential clients and collaborators to explore his projects and professional insights.
Creative Thinking Style
Jonathan Roberts is recognized for his 'What if?' style of thinking, which emphasizes creativity and exploration. This approach allows him to generate innovative ideas and solutions in his work. By fostering a mindset that encourages questioning and experimentation, he effectively integrates creativity into content strategy and design.