Michelle Tang
About Michelle Tang
Michelle Tang is the Director of Customer Success at Persado, where she has worked since 2023. She has extensive experience in customer success and sales strategy, having held various leadership roles at companies such as Optimizely, Nielsen, and VMware.
Current Role at Persado
Michelle Tang serves as the Director of Customer Success at Persado. She has held this position since 2023, contributing to the company's efforts in enhancing customer experiences and ensuring client satisfaction. Her role involves overseeing customer success strategies and initiatives within the organization.
Previous Experience at Optimizely
Prior to her current role, Michelle worked at Optimizely as the Manager of EMEA Customer Success from 2015 to 2019. During her four years in this position, she was based in the Amsterdam Area, Netherlands, where she focused on managing customer relationships and driving success across the European, Middle Eastern, and African markets.
Career at Nielsen
Michelle has extensive experience at Nielsen, where she held multiple roles. She was the Director of Sales Strategy for Digital Client Solutions from 2014 to 2015 in New York, NY. Earlier, she worked as a Product Manager from 2007 to 2009 and as a Project Analyst in Custom Production from 2005 to 2007. Her time at Nielsen provided her with a strong foundation in sales strategy and product management.
Educational Background
Michelle Tang earned her Bachelor of Science in Marketing from St. John's University, The Peter J. Tobin College of Business, completing her studies from 2001 to 2005. She furthered her education at NYU Stern School of Business, where she achieved her MBA with a focus on Product Management and Strategy from 2008 to 2011.
Experience in Customer Success
In addition to her roles at Persado and Optimizely, Michelle has held various positions in customer success. She was the Team Lead for Customer Success at Conviva from 2012 to 2014 and served as the Enterprise Customer Success Manager at VMware from 2020 to 2022. Her expertise in customer success spans multiple industries and regions.