Nicoletta Sequino
About Nicoletta Sequino
Nicoletta Sequino serves as a Junior Campaign Manager at Persado in Athens, Greece, where she has worked since 2015. She has a background in marketing and communication, with experience in various roles within the advertising industry.
Work at Persado
Nicoletta Sequino has been employed at Persado since 2015, serving as a Junior Campaign Manager for nine years. In this role, she reports directly to the Senior Vice President of Operations based in New York, reflecting a significant level of responsibility within the organization. Prior to her current position, she worked at Persado as a Copywriter from 2014 to 2015. During her tenure, she has contributed to the development of Persado's technology, which utilizes semantic and statistical algorithms to enhance online marketing messages.
Education and Expertise
Nicoletta Sequino has a diverse educational background. She studied at Liceo Scientifico 'A. M. De Carlo' and earned a Diploma di maturità scientifica from 1999 to 2004. She pursued higher education at Università Commerciale 'Luigi Bocconi', where she studied Marketing e comunicazione and obtained a Master's degree from 2011 to 2012. Additionally, she studied Psicologia at Seconda Università degli Studi di Napoli, achieving a Laurea. This educational foundation supports her expertise in marketing and communication.
Professional Background
Nicoletta Sequino has a varied professional background in marketing and account management. She began her career as a Stylist at Abercrombie & Fitch in 2010 for two months. She then worked as an Account Assistant at JWT in 2012 for five months, followed by a position as an Account Executive at DDB from 2012 to 2013. Her experience in these roles provided her with foundational skills in client management and marketing strategies.
Career Progression
Nicoletta Sequino's career progression reflects her growth in the marketing field. After her initial roles in account management, she transitioned to Persado as a Copywriter in 2014, where she gained experience in content creation. This role paved the way for her advancement to Junior Campaign Manager in 2015. Her journey illustrates a commitment to developing her skills and expertise within the marketing and communications industry.