Lital Shafir
About Lital Shafir
Lital Shafir is a Product Manager with extensive experience in product development and management. She has a strong background in Agile methodologies and a solid educational foundation in Economics, Psychology, and Business Administration.
Work at Personetics
Lital Shafir has been employed at Personetics as a Product Manager since 2022. In this role, she is responsible for overseeing product development and ensuring alignment with market needs. Her expertise in Agile methodologies and experience with Jira software contribute to her effectiveness in managing product lifecycles and enhancing team collaboration.
Previous Experience in Product Management
Before joining Personetics, Lital Shafir worked at Empire Media Network as Product Lead from 2020 to 2022. In this position, she led product initiatives and was instrumental in launching web products. Additionally, she served as PMO at Matrix for seven months in 2018, where she managed project operations and contributed to strategic planning.
Educational Background
Lital Shafir studied at Tel Aviv University, where she earned a Bachelor's degree in Economics and Psychology from 2014 to 2017. She furthered her education by obtaining a Master of Business Administration (MBA) in Computer/Information Technology Administration and Management from 2018 to 2020. This academic foundation supports her analytical skills and understanding of business strategies.
Skills and Expertise
Lital Shafir possesses strong analytical skills, focusing on data-driven decision-making. She has a solid background in implementing Agile principles within IT organizations. Her proficiency in coaching teams to align with business strategies enhances her capability to meet organizational targets. She is recognized for her fast learning ability and strong organizational skills.
Ice Skating Instruction Experience
Prior to her career in product management, Lital Shafir worked as an Ice Skating Instructor at Iskate in Tel Aviv from 2008 to 2011. This role involved teaching skating techniques and promoting the sport, contributing to her interpersonal skills and ability to engage with diverse groups.