Ruth Shabbat
About Ruth Shabbat
Ruth Shabbat serves as the Director of Product Marketing at Personetics, bringing extensive experience from her previous roles at Kaltura and OPEN. She holds an MBA from Reichman University and possesses a strong background in marketing strategy and brand development.
Current Role at Personetics
Ruth Shabbat serves as the Director of Product Marketing at Personetics, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies that enhance the company's product offerings. Her focus includes understanding customer journeys and user insights to inform branding and rebranding initiatives.
Previous Experience at Kaltura
Prior to her current role, Ruth Shabbat worked at Kaltura in various capacities. She served as the Senior Director of Sales Enablement from 2020 to 2022 and as the Director of Product Marketing from 2018 to 2020. Her tenure at Kaltura involved creating marketing strategies that aligned with the company's goals and enhancing sales processes.
Background in Marketing and Strategy
Ruth Shabbat has extensive experience in marketing and strategy, having worked as a Strategy Director at OPEN - Total Brand Experience from 2009 to 2018. She also held positions at McCann Erickson and Universal McCann, where she focused on strategic planning and brand development. Her career spans over two decades in various marketing roles.
Education and Academic Achievements
Ruth Shabbat holds an MBA with a Marketing Major from Reichman University, where she studied from 2006 to 2008. She also participated in an exchange program at The Wharton School, achieving an MBA in 2008. Earlier, she earned a BA in Communication and Sociology from Tel Aviv University from 2000 to 2003.
Expertise in Branding and Innovation
Ruth Shabbat combines analytical and creative skills to drive marketing breakthroughs. She has a deep understanding of innovation and disruptive technologies, which she integrates into her marketing strategies. Her expertise includes developing brand concepts and narratives that align with a company's value proposition and working with leadership teams to define distinct value propositions.