Kerry Mc Creadie
About Kerry Mc Creadie
Kerry McCreadie is the Manager of Content and SEO for SMB at Personify, where she has worked since 2021. With a background in marketing and communications, she has held various roles in notable organizations and possesses a Master's Degree in English Language and Literature from the University of Toronto.
Work at Personify
Kerry Mc Creadie has been serving as the Manager of Content & SEO for Small and Medium Businesses (SMB) at Personify since 2021. In this role, Kerry oversees organic acquisition strategies for two key SMB lines of business, Wild Apricot and MemberClicks. Responsibilities include developing gated content to capture prospects and managing a team that consists of a Video Manager and a Content Specialist. Kerry also engages in trial-enabled and sales-enabled buying journeys to enhance customer acquisition and assists in the development and execution of on-page split tests to optimize marketing tactics and campaigns.
Previous Experience
Prior to joining Personify, Kerry held several marketing roles in various organizations. From 2018 to 2020, Kerry worked as a Marketing Manager at FreshBooks. Before that, Kerry was a B2B Marketing Manager at CanadaHelps from 2020 to 2021. Kerry also served as the Marketing and Communications Manager at The Word On The Street - Toronto Book & Magazine Festival for eight months in 2018. Earlier in their career, Kerry worked as an Account Manager/Marketing Programs Specialist at Brainrider from 2016 to 2018 and as a Marketing Coordinator at Sparkrock from 2015 to 2016.
Educational Background
Kerry Mc Creadie studied at the University of Toronto, where they earned a Master's Degree in English Language and Literature, focusing on Women's Health, from 2014 to 2015. Prior to that, Kerry completed an Honours Bachelor of Arts at the University of Toronto - Victoria University, specializing in English Literature, Semiotics & Communications, and Paradigms & Archetypes, from 2009 to 2014. This educational background has provided Kerry with a strong foundation in communication and content strategy.
Skills and Expertise
Kerry possesses expertise in utilizing various marketing technologies, including WordPress, HubSpot, and Marketo, to optimize marketing efforts. This technical proficiency supports the development and execution of effective content strategies. Kerry collaborates with external content partners and influencers to enhance content reach and engagement. Additionally, Kerry engages in on-page split testing to refine marketing tactics and improve campaign performance.