Jennifer Segalini (She/Her)
About Jennifer Segalini (She/Her)
Jennifer Segalini is the Director of UX Strategy at Phase2, specializing in accessibility and user experience design. With a strong background in eCommerce and expertise in distributed team management, she employs design thinking methodologies and agile practices to enhance digital product usability.
Work at Phase2
Jennifer Segalini has served as the Director of UX Strategy at Phase2 since 2019. In this role, she focuses on aligning user experience with business goals through effective content strategy. Her responsibilities include utilizing design thinking methodologies and conducting journey mapping to enhance user interactions. She emphasizes the importance of accessibility and ADA compliance in digital products, ensuring usability for all individuals.
Experience at Flume Digital
Since 2009, Jennifer Segalini has worked at Flume Digital in the roles of Product Design, Research, and Strategy. Over her 15 years at the company, she has applied her expertise in user experience to drive product innovation and improve user satisfaction. Her work involves employing agile and lean UX practices to streamline design processes and enhance efficiency.
Previous Roles at Razorfish and SapientRazorfish
Jennifer Segalini has a background in user experience design from her time at Razorfish, where she worked as a Senior Art Director from 2002 to 2009. Prior to that, she was an Art Director at SapientRazorfish from 2000 to 2002. In these roles, she focused on user experience design and strategy, contributing to the development of effective digital solutions.
Education and Expertise
Jennifer Segalini studied at the University of California, Los Angeles, where she completed a Motion Picture Workshop. She also holds a Bachelor of Science degree from the University of Miami, with a dual major in Design and Motion Picture Production. Additionally, she has studied UX Research at The Interaction Design Foundation, enhancing her expertise in user experience and accessibility.
Specializations in User Experience
Jennifer Segalini specializes in accessibility and ADA compliance, ensuring that digital products are usable for all individuals. She employs key performance indicator (KPI) analysis to measure and improve user experience outcomes. Her strong background in eCommerce allows her to optimize user experiences for online retail platforms, making her a valuable asset in the field of UX strategy.