Karina Schuelke
About Karina Schuelke
Karina Schuelke serves as the Director of Product Strategy at Phase2, where she has worked since 2023. She has a diverse background in digital strategy and product management, with previous roles at Phase2 and other marketing firms.
Current Role at Phase2
Karina Schuelke serves as the Director of Product Strategy at Phase2, a position she has held since 2023. In this role, she focuses on developing product strategies that align with business objectives and stakeholder needs. Her work involves consulting with clients to assess their digital maturity and crafting tailored strategies for digital transformation. She operates remotely from Vancouver, Washington.
Previous Experience at Phase2
Before her current position, Karina Schuelke worked at Phase2 in various capacities. She served as the Director of Digital Strategy from 2021 to 2023, where she was responsible for overseeing digital strategy initiatives. Prior to that, she was a Senior Strategist for seven months in 2020. Her tenure at Phase2 has been characterized by a focus on creating digital experiences that drive business outcomes.
Professional Background
Karina Schuelke has a diverse professional background, having worked in several roles prior to her time at Phase2. She was an Account Manager at Rains | Birchard Marketing, Inc. from 2013 to 2014 and served as Operations Manager at AdPearance from 2009 to 2013. Her early career included a position as a Leasing Agent at Windsor Communities from 2008 to 2009. This varied experience has contributed to her expertise in digital strategy and product management.
Education and Training
Karina Schuelke studied at Pepperdine University, where she earned a Bachelor of Arts in English and Writing/Rhetoric from 2004 to 2007. Additionally, she attended Fullerton College, completing courses in HTML and Adobe Photoshop CS3, achieving Continuing Education in 2009. This educational background has provided her with a strong foundation in both technical and communication skills.
Consulting and Strategy Development
In her current role, Karina Schuelke consults with clients to assess their digital maturity and develop strategies for digital transformation. She designs digital systems, technology stacks, and data flows that enable digital teams to function effectively. Her approach focuses on providing practical solutions that meet the specific needs of organizations, considering the perspectives of employees, customers, and stakeholders.