Philip Morris International
Philip Morris International is focused on transforming into a majority smoke-free company by 2030, with significant investments in smoke-free products and a strong commitment to sustainability and equal pay.
Investment in Smoke-Free Products
Philip Morris International has invested over USD 12.5 billion in the development, scientific substantiation, and commercialization of smoke-free products since 2008. This considerable financial commitment demonstrates the company's focus on transitioning from traditional cigarettes to innovative smoke-free alternatives. These investments support extensive research and development efforts aimed at creating scientifically-backed products that offer a potentially reduced risk for adult smokers.
Global Reach of Smoke-Free Products
Smoke-free products from Philip Morris International are currently available in 84 markets worldwide. As the company aims to become majority smoke-free by 2030, the extensive global distribution indicates a robust effort to provide reduced-risk alternatives to smokers across various regions. The company highlights that 39 percent of its total net revenues came from smoke-free products as of the first quarter of 2024.
Scientific and Technological Workforce
Philip Morris International employs over 1,586 world-class scientists, engineers, and technicians dedicated to developing smoke-free alternatives. This skilled workforce is integral to the company's R&D activities, driving innovation and ensuring the rigorous scientific validation of its smoke-free products. Such a significant investment in human capital underscores the company's commitment to advancing its goal of reducing smoking-related harm.
User Adoption of IQOS
The IQOS smoke-free product has seen substantial adoption, with 20.8 million adults switching to IQOS and stopping smoking. Additionally, Philip Morris International estimates having a total of 33 million adult users of its broader smoke-free product portfolio. These figures highlight consumer acceptance and the potential public health benefits of transitioning smokers to scientifically-backed reduced-risk alternatives.
Recognition and Certifications
Philip Morris International received the EQUAL-SALARY certification, which verifies the company’s commitment to equal pay for equal work between male and female employees. Furthermore, the company was included in the Dow Jones Sustainability World Index for the first time and received a fourth consecutive CDP 'triple-A' rating for sustainability leadership. These recognitions emphasize the company's commitment to sustainability and equality in the workplace.