Alyssia Aulenberg
About Alyssia Aulenberg
Alyssia Aulenberg is the Manager of Global Marketing and Communications for Automation Infrastructure at Phoenix Contact, where she has worked since 2021. She has extensive experience in marketing and communications, having held various roles at Miele and Phoenix Contact over several years.
Current Role in Global Marketing and Communications
Alyssia Aulenberg currently holds the position of Manager Global Marketing and Communications - Automation Infrastructure at Phoenix Contact. She has been in this role since 2021, overseeing marketing strategies and communications for the automation infrastructure sector. Her responsibilities include developing and implementing international marketing campaigns and collaborating with product managers, sales teams, and external agencies to enhance brand visibility and market reach.
Previous Experience at Phoenix Contact
Alyssia Aulenberg previously worked at Phoenix Contact in various capacities. She served as Marketing and Communications Manager from 2016 to 2021, and prior to that, she was the Media and Communications Manager for 11 months in 2015-2016. During her tenure, she focused on marketing strategies and communications, contributing to the company's overall marketing objectives.
Experience at Miele
Alyssia Aulenberg gained valuable experience at Miele, where she worked in multiple roles. She began as a student from 2011 to 2014, then transitioned to a position in product support brand marketing communications from 2014 to 2015. Her time at Miele provided her with foundational skills in marketing and communications within a corporate environment.
Educational Background
Alyssia Aulenberg has a solid educational foundation in business and marketing. She studied at Duale Hochschule Baden-Württemberg, earning a Bachelor of Arts (B.A.) in BWL - Industrie from 2011 to 2014. She furthered her education at FOM Hochschule für Oekonomie & Management, where she completed a Master of Science (M.Sc.) in Marketing & Communications from 2016 to 2019. Additionally, she attended the University of Cape Town, focusing on International Economic Development, Personal Transformation, and Leadership in 2017.
Marketing Expertise and Skills
Alyssia Aulenberg possesses expertise in online marketing strategies, including search engine optimization (SEO) and search engine advertising (SEA). She has experience in developing annual marketing plans and tracking their performance across international markets. Her skills in creating and executing marketing campaigns have been instrumental in driving brand awareness and engagement.