Josette Souza
About Josette Souza
Josette Souza is a Demand Generation Marketing Manager at Pie Insurance, where she has worked since 2021. She previously held marketing roles at the American Alliance of Museums and the American Press Institute, and she has a strong academic background in Africana Studies and language studies.
Work at Pie Insurance
Currently, Josette Souza serves as the Demand Generation Marketing Manager at Pie Insurance, a position she has held since 2021. In this role, she implements data-driven acquisition campaigns aimed at optimizing marketing funnels. She utilizes database analytics to measure the return on investment of marketing initiatives, enhancing the effectiveness of marketing budgets.
Previous Experience in Marketing
Before joining Pie Insurance, Josette Souza worked as the Marketing & Communications Manager at the American Alliance of Museums from 2017 to 2020. She also held the position of Marketing Manager at the American Press Institute for seven months in 2020-2021. Additionally, she served as the Program Director at Everyday Feminism from 2015 to 2017, working remotely during that time.
Education and Expertise
Josette Souza has a Bachelor of Arts degree in Africana Studies from Brown University, where she studied from 2010 to 2014. She participated in the Fall 2012 Semester Study Abroad Program at the University of Ghana for 11 months. Additionally, she studied Advanced Mandarin Chinese in a Summer Program at Beijing Language and Culture University in 2012, also for 11 months.
Skills in Marketing Analytics
Josette Souza has extensive experience in leveraging analytics to enhance marketing effectiveness. She utilizes database analytics to assess the return on investment of marketing initiatives. Her expertise includes implementing data-driven acquisition campaigns that optimize marketing funnels, contributing to the overall success of marketing strategies.