Lauren Wolde
About Lauren Wolde
Lauren Wolde serves as the Online Marketing Manager at Pie Insurance, where she has significantly contributed to the company's digital acquisition strategy since 2019. Based in the Washington D.C. Metro Area, she collaborates with various teams to enhance marketing effectiveness and drive revenue growth.
Work at Pie Insurance
Lauren Wolde has served as the Online Marketing Manager at Pie Insurance since 2019. In this role, she has been instrumental in shaping the company's digital acquisition strategy, which has significantly contributed to Pie's standing in the B2B insurtech sector. Wolde manages all paid digital channels to drive sales leads, policies, and revenue. She collaborates closely with C-suite members to plan and execute comprehensive marketing strategies, ensuring alignment with the company's overall objectives.
Digital Marketing Strategy and SEO
Wolde plays a crucial role in informing the SEO strategy at Pie Insurance. She conducts marketing site user experience testing to optimize the effectiveness of digital marketing efforts. Her work includes conducting brand and action intent studies to measure the impact of marketing initiatives, which helps in refining strategies for better performance. Additionally, she collaborates with offline channel leads and data analysts to enhance marketing spend and conversion attribution models.
Collaboration and Revenue Generation
In her position, Wolde collaborates with the Sales Team to evaluate third-party referrals, which aids in generating additional commissioned revenue for Pie Insurance. This collaboration ensures that marketing efforts are aligned with sales objectives, enhancing overall business performance. Her ability to work with various teams within the organization underscores her role in driving growth and revenue through effective marketing strategies.
Background and Experience
Wolde has accumulated significant experience in online marketing over her five years at Pie Insurance. Her background includes a focus on digital acquisition strategies and performance marketing, which are essential in the competitive insurtech landscape. Based in the Washington D.C. Metro Area, she has adapted to remote work while maintaining her contributions to the company's marketing efforts.