Adrienne Kong
About Adrienne Kong
Adrienne Kong serves as the Social & Digital Director at PingCAP, bringing extensive experience from previous roles at major companies like LinkedIn and Amazon. She has a strong background in digital marketing and social media management, with notable achievements in integrated campaign projects.
Current Role at PingCAP
Adrienne Kong serves as the Social & Digital Director for the Central Enabling Group at PingCAP. She has held this position since 2022 and is based in Beijing. In this role, she is responsible for leading social and digital strategies to enhance brand presence and engagement.
Previous Experience at LinkedIn
Prior to her current role, Adrienne worked at LinkedIn 领英中国 as the Brand, Content and Community Lead, LTS from 2020 to 2022. During her tenure in Beijing, she focused on developing brand strategies and community engagement initiatives.
Experience at Amazon and AWS
Adrienne has extensive experience in digital marketing, having worked at Amazon as the Senior Digital & Social Marketing Manager for Kindle from 2016 to 2019. She also served as the Senior Social Media Manager at Amazon Web Services (AWS) from 2019 to 2020. Her roles involved managing social media strategies and campaigns to promote various products.
Marketing Leadership at Sony Mobile
At Sony Mobile Communications, Adrienne held the position of Marcom & Social Media Marketing Manager/Consumer Communications Manager from 2006 to 2015. She played a significant role in establishing the company's official social platforms and nurturing programs, contributing to the launch of over 60 new products in the market.
Educational Background
Adrienne Kong completed her Master’s degree in Management at Massey University from 2002 to 2004. This educational foundation has supported her career in marketing and digital communications across various industries.