Yan Yang
About Yan Yang
Yan Yang is a Senior Marketing Manager at PingCAP, specializing in the APAC region. With extensive experience in strategic marketing across various companies, he has a strong background in executing initiatives that drive business growth.
Current Role at PingCAP
Yan Yang serves as the Senior Marketing Manager for the APAC region at PingCAP. She has held this position since 2023, working in a hybrid capacity from Singapore. In her role, she focuses on executing strategic marketing initiatives that enhance the company's business profile and drive commercial growth.
Previous Experience in Marketing
Prior to her current role, Yan Yang gained extensive experience in marketing across various organizations. She worked at the Ministry of Education, Singapore, as a General Officer from 2012 to 2014. Subsequently, she held positions at Odgers Berndtson from 2014 to 2019 and at SenseTime from 2019 to 2022, where she managed marketing efforts in Southeast Asia and the Greater China Region.
Educational Background
Yan Yang holds a Master's degree in Communication Management from Singapore Management University, which she completed from 2017 to 2018. She also earned a Bachelor's degree in Applied Mathematics from the National University of Singapore, where she studied from 2008 to 2012. Her educational background supports her expertise in marketing and strategic initiatives.
Expertise in Marketing Strategies
Yan Yang has demonstrated expertise in producing marketing materials and leading social media and online platform marketing. She is skilled in conducting market and competitor analysis to identify new business opportunities and has experience in new product promotion and channel development for market penetration.
Relationship Management Skills
Yan Yang is adept at building and maintaining long-term relationships with key stakeholders, industry personnel, and influencers. Her ability to foster these connections enhances her effectiveness in executing marketing strategies and initiatives.