Alicia Terry
About Alicia Terry
Alicia Terry is a Communications Specialist at Pinnacle Group, Inc., focusing on IS&T Strategy & Programs at Apple. With extensive experience in marketing communications and a strong educational background, she has held various roles in notable companies including BigCommerce and Dell.
Current Role at Pinnacle Group
Alicia Terry serves as a Communications Specialist in the IS&T Strategy & Programs at Apple, a position she has held since 2023. In this role, she focuses on developing and executing communication strategies that align with Apple's Information Systems and Technology initiatives. Her responsibilities include crafting messaging that resonates with diverse audiences and supports organizational goals.
Previous Experience at BigCommerce
Prior to her current role, Alicia worked at BigCommerce from 2020 to 2022 as a Customer Reference & Case Study Specialist. In this capacity, she developed case studies that highlighted customer success stories, enhancing BigCommerce's marketing efforts. She also served as a Product Marketing: Sales Enablement Copywriter from 2018 to 2020, where she created marketing materials to support sales initiatives.
Background in Marketing and Communications
Alicia has extensive experience in marketing and communications, having held various roles at Liaison Creative + Marketing. She worked as a Social Media Program Specialist for Dell from 2012 to 2015 and as a Sr. Copywriter for Dell EMC from 2017 to 2018. Additionally, she was a Product Marketing Manager at Cisco from 2015 to 2016, where she contributed to marketing strategies and campaigns.
Educational Qualifications
Alicia Terry holds a Master of Science in Organizational Leadership and Ethics from St. Edward's University. She earned her Bachelor of Journalism in Public Relations from The University of Texas at Austin. Additionally, she has an Associate of Arts in Teacher Education from Tyler Junior College. Her educational background supports her expertise in communication and leadership.
Professional Skills and Expertise
Alicia excels in creating compelling marketing collateral across digital and traditional media platforms. She has experience writing for senior leaders and executives, demonstrating her understanding of executive messaging. Alicia is skilled in developing and executing marketing communications campaigns from inception to completion and has a proven track record of building collaborative relationships with stakeholders.