Placer.ai
Placer.ai provides location intelligence and foot traffic data software solutions for various industries, offering a range of products and a privacy-first approach to data.
Services
Placer.ai provides location intelligence and foot traffic data software solutions to various industries. The company offers a platform that allows users to analyze changes in foot traffic, industry trends, and migration patterns. They ensure a privacy-first approach by de-identifying and aggregating user data. The service suite includes a free dashboard and tools that provide insights into consumer behavior, market trends, and business strategies.
Products
Placer.ai offers several products designed to provide deep insights into various market segments. Users can access Analytics for detailed reports, the API for integrating data into different applications, XTRA for extended analysis features, and a Data Marketplace. These products allow users to explore points of interest, zip codes, and brand dominance, enhancing their understanding of market dynamics.
Industries Served
Placer.ai serves a diverse range of industries, including retail, real estate, civic engagement, consumer packaged goods, entertainment, restaurants, advertising, and finance. Their platform helps these sectors by providing valuable insights into foot traffic, consumer behavior, and market trends, assisting businesses in making informed decisions.
Educational Resources
Placer.ai offers a variety of educational resources to help users make the most of their data. These resources include white papers, webinars, guides, and case studies. The company also hosts events and webinars that discuss trends and insights across various industries, providing users with current and relevant information to drive their strategies.
Data for Good Program
Placer.ai's 'Data for Good' program is designed to support educational institutions, non-profits, and government users by providing them with free access to its platform. This initiative helps these organizations leverage location intelligence and foot traffic data to enhance their missions and projects.