Eric Barbour
About Eric Barbour
Eric Barbour serves as the Head of Product Marketing at Placer.ai, where he has implemented an in-house solution that significantly increased the company's profits. With a diverse background in product management and customer success, he has extensive experience advising executives and leading cross-functional teams.
Work at Placer.ai
Eric Barbour has served as the Head of Product Marketing at Placer.ai since 2021. In this role, he has developed an in-house solution that significantly increased the firm's profitability by choosing not to partner with external vendors. His leadership in product marketing has contributed to the company's strategic growth and market positioning.
Professional Experience
Eric Barbour has held various roles in product management and marketing throughout his career. He worked at Heritage Financial Group Inc. as an Advisor for 11 months in 2008-2009. He then served as VP Customer Success at WorkSpace from 2018 to 2020. Prior to that, he was VP, Product and Segment Manager at Bank of America from 2013 to 2015. His experience also includes positions at Entrata, where he held roles such as Account Manager, Associate Director of Client Services, and Project/Product Manager.
Education and Expertise
Eric Barbour earned a Bachelor of Science degree in Applied Physics from UC Irvine, studying from 2002 to 2008. He furthered his education by obtaining a Master of Business Administration (MBA) from UCLA Anderson School of Management between 2012 and 2015. His educational background supports his expertise in product marketing and management.
Public Speaking and Advisory Roles
Eric Barbour has demonstrated a strong ability in public speaking, having presented in front of over 2,000 people at various conferences and large events. He has advised C-suite executives at numerous start-ups on critical topics such as product strategy, market entry, and business development, utilizing client research and financial models to inform his recommendations.
Achievements in Customer Acquisition
During his tenure in product marketing, Eric Barbour successfully attracted 54% new customers to his company through a product specifically designed for new business acquisition. This achievement highlights his effectiveness in developing strategies that drive customer growth and enhance company performance.