Eric Marks
About Eric Marks
Eric Marks is a Senior SDR in Finance currently working at Placer.ai in Tampa, Florida. He has a background in marketing, finance, and entrepreneurship, with extensive experience in content strategy and development for children's entertainment, having previously held roles at Sinclair Broadcast Group and Katz TV Marketing.
Current Role at Placer.ai
Eric Marks currently serves as a Senior Sales Development Representative in Finance at Placer.ai, a position he has held since 2023. In this role, he focuses on developing sales strategies and engaging with clients to enhance the company's financial services. His tenure at Placer.ai has been marked by a commitment to leveraging data-driven insights to support financial decision-making.
Previous Experience at Sinclair Broadcast Group
Eric Marks has an extensive background at Sinclair Broadcast Group, where he held multiple roles from 2014 to 2021. He served as the Director of Kid’s Strategy, Planning & New Technology for STIRR and kidsCLICK, overseeing content development for children's programming. Additionally, he was the Director of Programming and an Executive College Content Producer for the American Sports Network. His contributions included launching STIRR, a free streaming service, which resulted in significant viewer engagement.
Educational Background
Eric Marks studied at the University of Central Florida, where he earned a Bachelor's degree. His academic focus included Marketing, Finance, and Entrepreneurship. This educational foundation has supported his career in media and finance, equipping him with essential skills for strategic planning and business development.
Content Acquisition and Partnerships
Throughout his career, Eric Marks has successfully acquired, negotiated, and licensed content deals with major brands, including Mattel, Hasbro, LEGO, and DQ Entertainment. He has demonstrated expertise in cultivating partnerships and exploring new revenue streams, particularly through the use of generative AI technology, which has enhanced his ability to create engaging content for diverse audiences.
Experience in Marketing and Sales
Before his roles at Sinclair Broadcast Group, Eric Marks worked at Katz TV Marketing in various capacities, including Account Executive, Marketing Planning Associate, and Sales Planner. His experience in marketing and sales spans several years, providing him with a comprehensive understanding of the media landscape and client engagement strategies.