Kevin Ching
About Kevin Ching
Kevin Ching serves as the Senior Vice President of Platform Solutions at Placer.ai, bringing extensive experience in product management and data strategy from various roles in the advertising and technology sectors.
Current Role at Placer.ai
Kevin Ching serves as the Senior Vice President of Platform Solutions at Placer.ai, a position he has held since 2023. In this role, he focuses on leveraging data solutions to enhance platform capabilities and drive media performance. His strategic mindset and experience in data management contribute to the company's objectives in the San Francisco Bay Area.
Previous Experience in Advertising and Data Management
Ching has extensive experience in the advertising and data management sectors. He worked at NinthDecimal for several years, where he held multiple roles including SVP of Product and Data Strategy, and Director of Product Management for Mobile Advertising. His tenure at NinthDecimal spanned from 2011 to 2020, during which he contributed to the company's focus on omni-channel advertising and big data solutions.
Educational Background
Kevin Ching holds a Master's degree in Creative Writing from California State University - East Bay. He also completed a Bachelor's degree with a double major in Business/Economics and Psychology at UC Santa Barbara. His educational background supports his strategic approach to product management and data analysis.
Advocacy for People-Based Advertising
Ching is an advocate for the 'people-based' advertising movement, emphasizing the importance of understanding user behavior across various online and offline touchpoints. He focuses on integrating first-party and third-party data to enhance measurement capabilities in advertising, which reflects his commitment to improving media performance.
Leadership and Team Collaboration Skills
Kevin Ching possesses strong leadership skills, enabling him to effectively collaborate with both engineers and clients. He excels in fast-paced environments, breaking down complex ideas into actionable plans for timely execution. His ability to lead team-based decisions is a significant asset in his current and previous roles.